The Origins of Superior Small Lodging Association
Superior Small Lodging Association (SSL) was started in 1989 in Broward County when the county was going through a transition period, clamping down on the almost 400,000 college students who arrived every season for Spring Break.
New markets had to be identified to replace this business and it was agreed the small “Mom and Pop” hoteliers, who were deemed to be particularly vulnerable during this transition period needed help. Thus, The Superior Small Lodging Association was created, in an effort to assist the smaller operators, of properties 50 rooms and under, to but “heads in beds” at a more attractive rate. The key to success was that the local county would initiate a major marketing drive for the smaller properties that passed an annual quality inspection by a third party professional inspection company. The inspection process was based on criteria developed by the hoteliers and industry standards.
With the popularity of SSL members growing in Broward County, and the accompanying achievement of brand recognition by the association, Destination Marketing Offices (DMOs) in other counties began to take notice and SSL became a statewide organization with members in Pinellas, Lee, Brevard, St. James, Sarasota, Manatee, Collier, Indian River, Monroe, Palm Beach and Velusia counties in addition to the original chapter in Broward County (Greater Fort Lauderdale). A membership drive is currently underway to add chapters in additional counties.
Today the Superior Small Lodging Association represents a diverse group of small lodgings, hotels, inns, cottages, bed and breakfasts, condos and vacation homes that appeal to a myriad of vacation tastes. Whether travelers are looking for a relaxing time of the beach or sightseeing around the state guests have come to learn that no matter their ages, tastes or depths of their pockets there is an ideal SSL member property for them.
Why Choose a Superior Small Lodging
When you choose to stay at a Superior Small Lodging™, you can expect extraordinary accommodations and a memorable, relaxing guest experience. The name, Superior Small Lodging™, exemplifies the commitment to excellence and quality by each hotel, inn or resort in the collection.
What is SSLF?
Superior Small Lodging is a collection of small, privately owned, exceptional hotels, inns, vacation villas, motels, and beach cottages whose quality and service-focus is a stand-out in the industry.
Owners of unique, boutique small hotels, inns, and resorts have made a personal, financial and professional commitment to an extraordinary guest vacation experience, for each and every guest.
- Not-for-profit association dedicated to serving the interests of small lodgings and their proprietors in the state of Florida
- Established in 1989 in Broward county
- Brings brand awareness to unique lodging properties that offer a high level of service, comfort and cleanliness
- Gives member properties political, educational and marketing support
- “Power of the Collective” helps members attain discounts and other advantages with industry vendors and suppliers.
What the Superior Small Lodging Name Means to Your Stay
Based on the stringent Superior Small Lodging criteria and standards, you can be sure that:
Your accommodations will delight you.
Furnishings and amenities have been chosen for your comfort and relaxation. And, the Superior Small Lodging™ designation requires that approved members offer furnishings and amenities more like at home, e.g., larger size towels, extra blankets, well-lighted rooms and more.
Your stay will be worry-free.
Owners and managers take your health, safety, and privacy seriously. Each does their utmost to assure it, by establishing extraordinary cleanliness standards, conforming to local health department and fire safety codes, and instituting guest privacy practices.
You can book with confidence.
Your needs and vacation experience are our top priority. Owners choose to affiliate knowing that they must prove each and every year that they meet the highest standards in the industry.
Requirements for membership:
- Under 75 rooms
- Undergo and pass an annual housekeeping inspection
- Comply with SSLF standards to assure an exceptional guest experience
Executive Director/CEO - Anne E. Sallee
Anne Sallee settled in South Florida in 1995, after living in the Caribbean, Berlin, Germany and ten different states. She grew up in the U.S. Virgin Islands, the eldest of 6, where her family managed a small independent hotel on St. Thomas for a time, and now lives in Winter Park with her husband, Steve.
Always an active member of her community, she brings a lengthy history of law, government fund-raising, advocacy and hospitality experience to Superior Small Lodging.
Favorite Book - Don't Stop the Carnival, by Herman Wouk. If you run a small independent lodging property and haven't read it, you must put this on your reading list!